Stevensville School District is a K-12 public school in the Bitterroot Valley. The Yellowjackets compete in Montana Class A and offer football, soccer, volleyball, cross country, golf, basketball, wrestling, track, tennis and softball. The town of Stevensville is proud to support the Yellowjackets. The school’s logo is visible across our town. The athletic program believes in character, culture, excellence.

Brand Values / Slogan

Character / Culture / Excellence

Brand Traits

Hard-working / Proud / Strong / Tough / Aggressive / Humble

This was just some of the info that was gathered through the initial discovery process. It was crucial to understand where the brand came from, where it is now and where it wants to be in years to come. Throughout this process, we also did a competitor analysis with other high schools in the area and aimed to position the Yellowjackets in a way that gives them an ID that sets the standard for Montana school athletics.

Project Goals & Solution

We wanted to rebrand the YellowJacket identity that Stevensville could own, unique to the school and the town & lasts a long time. The rebranding had to have universal appeal; audience settling from out of state and the multigenerational families from the MT area. We needed to create an identity that would help raise excitement and elevate energy at sporting events & creating more school spirit.