BRAND TO

VICTORY

Your Brand From Logo to Legacy

What might look like three separate services below are really parts of one powerful process designed to help your brand reach its full potential. With skill, instinct and experience, I bring these elements together to create a brand that’s not only modern and great to look at, but also built to last as your visual legacy.

  • A logo is the face of your brand, the x-factor people picture when they think of you. Whether it’s a bold icon, a sleek logotype, or an illustrative mascot, I’ll create a unique design that captures the essence of your business, team, or personal brand. A professionally designed logo becomes the cornerstone of your identity, leaving a lasting impression that fires up communities.

logo-design-example

  • While your logo is the cornerstone of your visual identity, a successful brand goes far beyond that. It’s about cultivating a feeling that resonates with your customers, fans, and sponsors through consistency across every touchpoint.

    By developing a cohesive visual identity system, encompassing your logo, refined color palette, typography, and graphic elements, you create a foundation built on your brand’s personality and core values. This unified approach ensures a strong, recognizable presence that communicates your message effectively and drives brand growth.

visual-identity-example

  • We’ll collaborate to uncover your brand’s unique story, creating a deeper connection with your audience. This foundation will guide me in designing a visual identity that hits at the heart of your customers, fans, and sponsors, making an impact that’s intentional and built to last.

branding+storytelling-example

LOGO DESIGN

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BRAND IDENTITY

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MASCOT DEVELOPMENT

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TOURNAMENT BRANDING

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CUSTOM TYPE

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LOGO DESIGN | BRAND IDENTITY | MASCOT DEVELOPMENT | TOURNAMENT BRANDING | CUSTOM TYPE |

A team doesn’t win by just “showing up”, winning is baked into careful preparation and strategy; cultivating into a sound development of X’s and O’s that a team will need to execute to be successful. That is how I will help you achieve branding success. Before I even pick up a pencil to design your game changing identity, we will formulate a strategy that will outline what success looks like and how to get there. As a result, you will have a modern identity that is driven by purpose and visual unity, ready to dominate the field for years to come.

Working with Design Shark

Communicative

From our first conversation to final approval, I want to establish communication that provides clarity and transparency. This is paramount when managing expectations and being on the same page throughout the process. It’s always better to over communicate and create peace of mind which helps foster trust, collaboration and an overall great working experience.

Collaborative

Together, we will tackle this project as you are the expert in your company and I am the creative playmaker for your vision. The information you provide about your brand is crucial. I use proven design principles without a cookie cutter approach to meet your unique challenges and needs.

The Playbook To Brand Victory

  • The discovery phase is where we define what your brand stands for. Its purpose, personality, goals, and values. These elements not only shape the foundation of your identity, they guide every decision that helps move your brand beyond just a logo and into a world-class identity built to last.

  • Sketching & Ideation

    After we establish a clear game plan, I’ll begin to sketch, refine and present unique initial design concepts based on the information we gathered in the discovery phase. This phase tends to be one of the longest as it’s exploring and setting the tone for what the aesthetic will be to represent your visual presence.

    Finalize & Colorize

    After a direction/concept is chosen and revisions applied, it’s time to build out your brand’s color palette, cohesive wordmark and apply it to the final design. With a strong foundation of the brand established combined with a visual aesthic, the identity has deep roots and is primed to grow as your brand and business does.

  • After the final design is approved, all of the deliverables will be saved for print and digital use and emailed in the proper file types–neatly in labeled folders that correspond with the PDF brand guidelines document.

    Congratulations, Your design is ready and you can watch it flourish in the wild!