la chargers brand identity header
la chargers brand identity logo lockup
la chargers brand identity jersey patch and color palette
la chargers brand identity font
la chargers brand identity home and away uniforms
la chargers brand identity alt jersey and field design

Los Angeles Chargers Rebrand

This is my rebranding concept for the identity of the recently moved Los Angele Chargers. The goal was to tie in the history of the San Diego Chargers (color scheme and name) with a new identity including logo with the move to LA. That brings me to the the new logo which I chose to create using a Triceratops. Not only are they powerful dinosaurs that roamed the California area and charged to attack, they are also shown in the Hollywood California blockbuster movie franchise “Jurassic Park”.

NOTE: Concept art only, not an official rebrand of the LA Chargers.